Amazon Affiliate Website Creation Strategy

Choosing A Venture

This is part 1 of an Amazon affiliate case study that is testing the possibility of building a site solely off of ultra low competition “all in title” keywords.  This specific strategy involves NO backlinking.  All traffic originates from Google organically.  How is this possible?

The answer is in the strategy.  I will be focusing on ultra low competitionall in title” keywords.  Were talking keywords with searches as low as 20 a month and low all in title competition.  The idea is that Google is so starved for this type of content that the Google serps will show it, even if its pure affiliate pages.  That’s the idea at least and what I am going to be testing.  Claire Smith reportedly brings in a five digit a month income using this strategy employed over 40 websites.   She has never done any back linking either.  That’s the craziest part of this whole strategy.  I am going to do my best to emulate her strategy with a few twists.

Affiliate Site Strategy

This strategy flies in the face of almost all standard affiliate niche site construction ideology.  Most affiliate niche sites follow the 80/20 principle.  80% of the site is made up of support,journey reward “how to”, social media sharing type of articles, squeeze and funnel pages.   The other 20% of the site are your selling pages, the pages with the Affiliate links on them that hopefully give you your ROI.  Some would even argue the ratio should be closer to 90/10

Affiliate sites are all selling an idea and then pushing users to the product pages for the conversion.  If someone searches with the term,  “The best blenders”, they are not looking for a “how to” article, they are wanting to BUY a blender.   Your affiliate site should be created around the idea that people are already in the mind set of BUYING, so feed that.

The main premise behind the strategy that I am going to employ is going to take the 80/20 principle and flip it on its head.   80% of the site will be pure affiliate product review articles while 20% will be support articles, and even then, those articles will have some affiliate links.  I am not as concerned about producing sharable content, my goal is to help the consumer (who is already in a buying mindset) make the right purchase decision.

Here are the following rules for this affiliate site case study using the strategy listed above:

  • No Backlink Building.  Because we are focusing on ultra starved content the idea is that Google will rank our pages based off of that.  While back links would be nice, we will not be focusing on them, instead our energies will be refocused on quality content (product reviews).
  • $500 in 6 months.  I would be ecstatic if we can generate $500 in the next six months from this project.
  • Content.  The site make up will be 80% product review pages, 20% support pages.  On Launch, publish 1 article per day for 30 days.  Then 1 article per week then after.
  • Amazon Affiliates Only.  For now we will not be monetizing the site in any other way.
  • 70% Bounce Rates.  If I can see a bounce rate such as this I will be a very happy camper.  Bounce rate calculation’s for affiliate sites can be…  interesting.
  • $300 Budget.  This budget should cover domain fees, tools and some hired content writing.  Overall I plan to write mostly myself to save some money.  IF this strategy works, then its a totally justifiable business expense to have all future content hired out.   Time will tell.   At this point I am not ready to spend $500 on pure content writing just yet.
  • All In Title Keywords.  The central motor behind this idea.  Keyword research will be focused on 1k or less “AllInTitle” competition AND  500 searches or less.  All in title results should always be lower than the competition results.  I will go in depth on this in the next study.
  • 1-6 Months To Rank.  Overall this is what I am most interested in.  With no back linking and having the majority of the site as an affiliate site, will it rank in Google?  What will the traffic look like?   Right now, fresh sites can take up to six months to really start ranking in Google.  Results will vary.  Exited to see what will happen.
  • Easy Web Hosting Solution.  This is one area I don’t want to worry about, setting up and hosting the WordPress site.  Fortunately for us, BlueHost has a fantastic hosting platform just for WordPress that does a lot of the heavy lifting for us.

Avoiding Affiliate Thin Content Penalties

Alert AlertThis by far is my biggest concern and deserves its own section.   Having a whole site dedicated to affiliate products can cause problems with Google.  The dreaded thin content penalty.  Its going to take a lot of time, effort and money to create this site and I don’t want to see it penalized from the starting gate.  So how de we create a site of this type and avoid the penalty?  Simple, don’t add thin content.

This is not going to be a micro niche affiliate site. The days of creating 1-3 page affiliate sites are long dead.  The Google panda and penguin updates made sure of that. So how do we create an affiliate site where 80% of the site will be pure product pages and not get penalized?

Low Competitiveness of Keywords Gives Some Leeway.  The foundation to this strategy is going after extremely low content starved keywords.  The idea is that people are searching with these terms, there is a demand but very low supply.  So there is a very good chance Google will rank your article for that keyword phrase on the first page.

At least 40 Articles.  Before even launching the site, make sure you have at least 30 articles written.  During the first thirty days you will launch an article every day.  Then one per week for the sites lifetime.

600 – 1000 Words Per Article.  This is not as difficult as it sounds.  All the articles will be product review type articles, from at least 3 to 5 review’s per.    In one of the next upcoming case studies we will look at this in depth.  For now as a simple guideline:

  • About 200 word intro
  • Content: 5 product – 150 words per review
  • Content: OR if you’re reviewing 3 Products = 200 words per review
  • Short summary

At some point someone other than a Google bot will visit your site to validate it with human eyes.  When you write, write like a human and don’t worry about the keywords phrase.  That’s taken care of in the TITLE of the page.  Write naturally and be as helpful and unique as you can in the product review.  Be as original as you can.

In a nut shell, that is the All In Title ultra low competition keyword strategy for affiliate sites that this case study is focusing on.  With the strategy out lined, the next part of this case study will involve finding a product niche for an Amazon affiliate site.

What do you think?  Have any predictions on how well this site will do?