Amazon Affiliate: Writing Your Website Content

Writing Niche Site Content

In this section of our Amazon affiliate site case study, we will start adding site content.  In the last post we walked through setting up a niche site using WordPress.

While doing the proper keyword research for your affiliate niche site is important, ensuring that you have well written content that engages the user which keeps your bounce rate low takes talent, time and practice.

While your site should disclose it’s self as an affiliate site (somewhere near the bottom of the site), it shouldn’t act like one up front.  How many times have you visited a website and not gotten any helpful information from it?     Google seems to be getting better and better at sniffing out weak fluffy content sites.  So be creative and think out of the box when it comes to your writing.

With that said, lets start adding the meat and potatoes to the dinner plate.


Step 1: Support Pages

These pages not only give an air of authority to your site but also help beef up its content.   There are three main support pages to focus on.

Keep in mind, within WordPress these are PAGES and not POST’s.

1. About Us Page

This should only be 2-3 paragraphs.  Keep it professional.  Avoid using the word “I”.  Explain what the mission of the site is and maybe a little bit of its history.  This page is more about creating trust between the site and the user.

2. Privacy Policy Page

This is more for your own liability and in some cases is required by law to have.

You will need to disclose that you are an Amazon affiliate along with a plethora of other standard admissions.  Such as cookie tracking, Google analytics tracking and other site security information.

I found another article that does a great job of explaining all the ins and outs of a privacy policy, check it out:

3. Contact Us Page

If the About Us page is about creating trust between the site and the user, the contact page helps build trust with Google.  If you are willing to put your contact information out then you just may be legitimate.

Most WordPress themes come with Contact Us page shortcodes, if not then there are plenty of plugins that you can use to create one.  Make sure you test it out!


Step 2: Create Article Outlines

According to our affiliate niche site strategy, we will need at least 72 good keywords to use from our keyword research for a year’s worth of articles.  We will need to launch ONE a day for the first thirty days, then one a week for the next year.  Every article will be based off of one long tail keyword/phrase.

From those 72, let’s pick the top 40.  The best of the best.  These will be our initial articles we  will focus on right now

Following the 80/20 rule, for every five product review articles we will have one support article.   Each product review article will cover 3-5 products.

We can now take those 40 long tail keywords and start creating article outlines in WordPress.

These will be POSTS and not PAGES.  To get started, under the POSTS tab in your admin click on “Add New”.

Adding New WordPress Post

Adding New WordPress Post

Use your long tail keyword in the title.  You can beef it up a bit by adding something like “The Top 5 Water Filters” or “The Best Water Filters”.

Once you have your title, think of a category and specific tags that are SEO oriented for this article and enter those.


SEO Settings

I like to do this in my article outline step.  It helps make sure I stay focused when writing the articles.  Remember the point of this case study is to generate organic traffic with ZERO back links using ultra low competition keywords.  In order for this to work, our articles have to be optimized for SEO.

In out last post we discussed the WordPress plugins we would be using, one of those is the Yoast SEO plugin, which makes SEO much easier.

Scroll down the page until you see the Yoast SEO section.  In the section for the “Focus Keyword” put in your long tail keyword.  You will notice a pop down that will explain where your keyword is missing.  I LOVE this feature.  Just follow its instructions.

Yoast PlugIn Settings

Yoast PlugIn Settings

This would also be a good time to create an SEO title and your Meta Description.


Amazon Products

Don’t write your self into a corner!   Before you commit to any article make sure you have at least 35 unique products on Amazon.  Remember the point as an affiliate site is to point the user to the main site where the user will make a purchase and thus you get a cut.  If there are not enough products to support your long tail keyword for the article, then this keyword is not usable.  Unless this is solely a support article where no products are being reviewed.

I learned this the hard way.

So to prevent this from happening, at this step go to Amazon and look for 3-5 products associated with your long tail keyword and place the links in your article.


Step 3: Writing the Articles

Amazing Content.  Again, AMAZING CONTENT.  Print it and paste it to the wall.

If your site feels spammy or affiliated in anyway, prospective customers will bounce.  Try to be as unique, transparent and helpful as you can when you write these articles.  That’s your first goal.  Then work in an Amazon affiliate link when appropriate.

Separating the Chaff from the Wheat (Support vs. Product articles)

Keep in mind, the type of keywords you choose should focus on the idea that the customer is searching in Google with the intent of BUYING.  If I typed in , “Cheap Water Filters” into Google, my motivation is most likely wanting to BUY cheap water filters.  This keyword would be appropriate as a product review article.

If I typed in “How To Change a Water Filter”, my motivation is not so much of buying but finding a “How To” article.  That would make a great support article.


Article Structure

While you don’t want to be too formulaic in your writing, if your stuck and not sure where to start, try this basic flow:

  • Intro – 200 Words
    • Write an emotional inducing intro, get the reader engaged as soon as possible.
  • 3-5 Product Reviews
    • 150-200 words per product.
    • Be unique with the review, do NOT copy from other locations or Amazon reviews.
    • Discuss the positives and negatives for each product.
    • Think like the customer, what are they looking for?
    • You are the subject matter expert for this product.
  • Summary – 100 Words

All your articles should be 600-1000 words.

DO NOT PUBLISH!  Always save as a draft.  The next post will discuss how to strategically launch these posts..


Feature Images

These are displayed at the top of the article and also help represent the article in standard searches.  They should be beautiful and grab the reader’s attention.

The problem I ran into early was trying to find 72 different, high quality feature images for all my articles.  Were on a budget and can’t afford to buy 72 premium stock photos.

So in my research I have run across a couple great sites that offer FREE non attributed images.  This means we don’t have to give on page credit or royalties to the photographer.

  •  Amazing high quality photos.  It appears they may be scrapping all the other non-attributed image sites for content, which makes this a great one stop place for all your image needs.
  •  Fantastic stock photos for free!  They upload 10 new photos a week.
  • Death to Stock.  Another beautiful service that offers free high quality stock photos by EMAIL.  I usually see their material more than any others on sites around the web.


Amazon Links

If you are using the EasyAzon plugin then this is a breeze.  This plug in allows you to insert an Amazon affiliate link as a buy button, text link or as an image link.   The conversion rates vary and you will need to experiment to see which method converts the best for your type of writing and niche site.

EasyAzon Example

EasyAzon Example


Proof Reading

Once you are done with an article, read it aloud.  Does it make sense?  If you have someone in the family that is good at proof reading, have them do a quick look over to make sure there are no grammar or spelling mistakes.

A trick that I have been using recently is coping my article text into Microsoft Word and having the Text To Speech feature read the article back to me.  This can only be done well with Windows 8 and up.  I’m sure there is a Mac equal, but the result is the same.


Additional Tips for Higher Conversion Rates

  • Comparison Charts.  These tend to have very high conversion rates and are great to link to in your menu.  A good example would be “Best Water Filters For 2015”.
  • Review Videos.  Create a short video showing the product in action.
  • Add an Amazon Store.  Some affiliate strategies involve not putting any affiliate links in their main articles.  In fact, 90% of the site are support type articles which in one way or another point to an Amazon Store front that can be embedded right into your site with a few simple lines of code.
  • No More Than 10 affiliate Links per Article.   Too many and you may get hit with a penalty from Google.
  • Image Should Be Clickable Links.  These tend to have high conversion rates.


Step 4: Categories & Menu

Almost done!  Now that you have at least the first 40 articles written (this should cover you for the first 3 months) you will want to check your categories and make sure they make sense.  From your categories you are going to start creating your menu.

Menus for your WordPress site can be found under the “Appearance” tab in your admin.  Some themes have two menus, one at the top of your site and another for the bottom.  Your most popular categories should go at the top, while your support page links should be in the second menu at the bottom of your site.


This post went into insane detail about setting up and writing the content for your Amazon affiliate niche site.  You will find writing is more of an art that comes very naturally for some people.  But if you are like me and suck at writing ;  ),  stick to a basic article structure and improve from there.

Once you have written at least 40 articles, your ready for launch.  Before you launch there are a few items to take care of.

What do you think?  Do you do anything different?